You expect your website to take your business to a wider audience and win new customers. This is your website’s purpose. However, your website will only serve this purpose if it is visible to your prospects.
Search engine optimization (or SEO)works to build your website’s visibility and helps it win crucial interaction opportunities with your target audience.
Essentially, SEO transforms your website to ensure it fulfills all the search engine ranking factors. Once your website has everything the search engines check for, it gets in the race for a higher rank.
Among the things that search engines like Google prioritize is a website’s authority. They want to ensure their users only get to the most authentic and reliable sources of information. And so they make sure to rank websites they trust are credible.
Search engines check for a website’s credibility through its backlink profile. And considers websites with many high-authority backlinks credible.
What are high-quality backlinks? These are links coming in from reliable, well-reputed websites. You earn a high-quality backlink when your website’s URL is placed on another website that enjoys a good reputation.
Building high-quality backlinks is tediousbecause it has to be done manually.And so, certain companies providing consulting in internet marketing and SEO services cut corners and ditch manual link-building for automated backlinking.
However, robots don’t get your website links from reliable websites. On the contrary, they earn you backlinks from extremely shady, low-authority websites. These links are a threat not only to your website’s reputation but to the very existence of your online business.
Backlinking takes time. And that’s why it may seem dreamy to let the robots take care of this tedious task for you.
However, while robots may have excelled at performing certain manual tasks, they are still not the way to go for backlinking.
If you are still inclined to let bots take care of backlinking, Landau Consulting, a NJ SEO consulting company, has shared why that would be a bad idea in this infographic. Check it out before going ahead with automated link building.